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Apple now offering Search Ads to the UK, Australia and New Zealand!

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Exciting news as Apple are now offering an easy and super efficient way to promote your mobile app on the App Store. Search Ads will be available in the UK, Australia, and New Zealand from 25th April 2017.

Search Ads have been available in the U.S and the results have spoken for themselves as thousands of mobile apps have experienced extreme business growth and seen an increase in downloads. Apple claim that conversion rates have increased by 50% by using Search Ads. See some success stories!

Search Ads will help mobile apps be seen at the top of relevant search results, thus increasing download rates and conversions. The promoted apps will be marked out with a blue background and Apple promise that ad relevance is prioritised over ad spend so that no one can dominate search results, no matter how much they are willing to pay.

Based on its implementation in the US, Search Ads developers in the UK, Australia, and New Zealand will set a maximum daily budget and an overall campaign budget.

Apple are offering to try Search Ads with a $100 credit toward your first campaign. You can create your ad today prior to the launch date 24/04/2017 so you are ready to reach new markets and users.

For more information get in touch with the SRC team.


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