Europe’s largest online fishing retail supplier, Angling Direct PLC is, set us the BIG challenge to create and deliver an eCommerce mobile app for iOS and Android that would match their already considerable and established online web presence.

We understood from the outset that our biggest challenge would be to display many thousands of products without slowing the user experience.

We worked closely with Angling Direct’s in-house web developers, adopting their existing brand guidelines to build a complementary mobile app in parallel with their highly successful website. That began with understanding online customer purchasing habits and applying them to our innovative mobile app environment.